Study Of Industrial Design Applications Based On The Corporation Brand Strategy

With the development of productive forces and the accelerated process of economic globalization, the increasingly fierce competition among enterprises. Between the various enterprise technology and equipment, production processes, design methods, the gap is getting smaller and smaller, which resulted in today’s market, serious homogenization. In this case, the brand strategy and design strategy to focus on research topics of the business community. In order to improve their competitiveness and identify many mature enterprise industrial design as a means to create a brand image, increase brand value. China is the world’s manufacturing power, Chinese enterprises are facing unprecedented challenges, industry transformation is imminent, the news is that many Chinese enterprises, especially manufacturing companies have realized that the development of brand strategy is its own survival and foothold in the globalized market.To establish a brand image must pay attention to the product image, product image focus lies in the product identification. The product identity design style on the principles of unity and the concept of a unified, To unify the enterprise product design activities. In recent years, the product identification businesses and design agencies as the research focus of the product design methods, Form of symbolic elements of the formation of product consistency through the design, The design of the important issues.The main motivation of this study is through research to provide a theoretical basis and guidance in this goal of establish the corporate brand strategy, help shape the ideal brand image by designing. Combination of ideas and experiences of successful enterprises, analysis of the systematic approach to product design, also inherited series design principles to be extended to all product lines under the brand, the same brand of products form a family of recognition.First, this paper to interpret the concept, connotation, essence, function, value and management mode of brand. Emphasizing the brand for enterprise survival and development as well as the importance of the enterprise brand strategy necessity and main way. And then to interpret the relationship of the brand strategy and industrial design. From the essence of industrial design, discuss the brand strategy of industrial design content. According to the development of the related theories and practice, further proposed the role of the industrial design to brand, And the four elements of industrial design to build brand. On the brand strategy of industrial design theory and its application method, focus to resolve two important factors:brand recognition and product identity. According to the successful experience of the international brand and present situation of domestic enterprise, presents and analyzes the major theories and methods of brand identity design and product identity design. Finally, an off-campus design project examples for display and interpretation. Based on the brand strategy of relevant design theory and method, in the design practice of preliminary application and demonstration.