The Marketing Space Artistic Design Based On Experien Ceconsumption

The word "experience" is increasingly respected by consumers with the development of economic, people’s living standards and consumption levels rising. Experience consumption is that people enjoy the shopping process, rather than the product. Experience as a more advanced spiritual needs is a sign of maturity of the consumption. The development of art design has always been inextricably linked with the development of economic and social. The outbreak of the Industrial Revolution led to the rise of Modern design. The Pop Style was born in the1960s in the United Kingdom, during the post-war material deprivation. Obviously, economic, social and consumer demand factors have an important impact on the design. Consumers are increasingly focused on the enjoyment of the shopping process as China has entered the experience consumption era. What is the impact of experience consumption on the marketing space artistic design?Based on the summary of previous researches on consumer experience and marketing space, this paper proposes the theory of the marketing space artistic design based on experience consumption which reveals the the impact of experience consumption on the marketing space artistic design. The theory is verified by analysing the excellent cases of the marketing space artistic design, combined with the Flow digital experience store project.The results reveal the principles of the marketing space artistic design based on experience consumption, artistic, participatory and matching. The design purposes include ambience, a pleasant experience, brand value and product sales. And the design practices should emphasize sense, feel, think, act, relate experience. This study fill the theory blank of the marketing space artistic design and provide some suggestion for the design practices.