Research On Commercial Space Environment Design Under The Background Of Experiential Consumption

The times are advancing,the economy is developing,people’s consumption levels are increasing,consumption patterns are changing,consumers are beginning to experience consumption,and they are pursuing spiritual experience consumption when shopping,instead of material consumption.The advent of the experiential economy has made experiential consumption popular,but today’s research on commercial space based on consumer experience consumption mostly uses traditional consumption methods as the basis for space design guidance,and less research on how commercial space should promote space from the experience consumption Interaction with consumers.Under the influence of experiential consumption,the design of shopping malls has also changed.The experience environment in shopping malls has become the main means of attracting consumers,because consumers are eager to obtain distinctive emotional experiences during the shopping process.Commercial space should respond to the needs of consumers and design a space with unique personality.The development of digital media has brought commercial space closer to consumers.The participation of scientific and technological means has provided a design for the commercial space environment under the experience of consumption.Technical support.This paper summarizes the needs and impacts of the experience psychology consumer behavior,behavioral characteristics,and shopping mode changes on the design of commercial space environment in China.It comprehensively reveals the connotation of experiential consumption mode and analyzes the composition of experiential consumption and commercial space design The relationship and influence of the factors,finally proposed a commercial space design method and strategy based on experiential consumption.The full text takes consumer experience as the core of research,and takes the experiential design of commercial space as the main research content.Through five chapters,it studies the problems faced in the process of designing the commercial space environment affected by experience consumption.Research and research on existing commercial spaces and propose some design strategies.The first chapter introduces the research background of the subject and the status of commercial space at home and abroad.It also summarizes the relevant situation of the research object of the thesis and summarizes the main ideas of this article.The second chapter is the theoretical organization and analysis of the main body of the research,and the related content is summarized through a large amount of learning related content.The third chapter is a combination of theory and actual investigation and analysis.It conducts field investigations and visits to consumer groups,consumer needs and psychology,studies the current status and existing problems of space design,and concludes a variety of commercial space design topics.Types of.The fourth chapter proposes the design principles of commercial space under experiential consumption,and then discusses the spatial layout pattern,the dynamic design of the space,the design process of the thematic space,and how to create a space atmosphere,and analyzes the performance of the space interface.The last chapter summarizes the main content of the thesis as a whole,and looks forward to the development trend of commercial space.