The Study Of Commercial Space Artistic Design Based On Experience Consumption

The rapid development of the economy and society has led to a greater consumer demand for products.Experience consumption satisfies the increasing consumer demand.China's current business development strategy is to implement an Online/Offline Interaction business mode to improve the experiential commercial space design.In order to provide people with individuality,life experiences,and an urgent need to understand the socioeconomic problem.This thesis summarizes and analyzes the experience design of commercial marketing space based on relevant theoretical research of experiential consumption and experiential business space.It focuses on the analysis of the relationship between consumer demand and commercial marketing space in the context of the current internet age.Based on the summary of experiential business marketing space design features,a corresponding design response strategy is suggested.The thesis is divided into seven chapters.Chapter 1 introduces the research and international situation in this field.Chapter 2 and 3 analyzes the relevant concepts and characteristics.Chapter 4 summarizes the characteristics of the commercial pace of the experiential model.Chapter 5 provides a suggestion as a solution.Chapter 6 analyzes an excellent business marketing design case.Chapter 7 includes my own design to verify my research and hypothesis.To conclude,the experience of the internet era of business space design should be based on consumer participation,consumer tastes,commercial theme positioning,spatial layout,scene atmosphere and interactive environment to create an unforgettable experiential atmosphere.This article will serve as a theoretical guidance to prospective experiential commercial space designers.