Qinghai Tourism Image Logo Design Application

China’s tourism industry is the brand management trends in a period of rapiddevelopment, cultural tourism and the depth of tourism is tourism gradually excavated,compared to the brand management, tourism destination image and related visual brandmarketing is still in a backward position. This paper attempts to brand image design toexplain the beauty of Qinghai tourism brand in the development of tourism and to expandits influence and the role of. And from the tourism industry development in the process ofseeking tourism Qinghai tourism visual communication direction. From brand imagedissemination of tourism audience of the psychological characteristics and other aspectsof great beauty Qinghai tourism image logo feasibility and unique regional culture ofQinghai, exploring the visual image of the core value of Qinghai tourism.The first part of the thesis analyzes the research background; the second part of theanalysis of the domestic and foreign outstanding tourism image logo design, and to learnfrom the experience, this part of the third part of the Qinghai tourism present situation,the fourth part of Qinghai tourism image logo design feasibility and necessity; Qinghaitourism image design positioning, this is the beautiful Qinghai tourism image logo coreanalysis; fourth part demonstrated the great beauty of Qinghai tourism brand propagandapromotion effect, on the Qinghai tourism brand for many years work summary; thebeauty of Qinghai tourism brand image management, brand image in the case where noneed for design, once owned the brand image, the brand management system is verynecessary, this is the tourist logo image to maintain long-term, stable, sustainedsignificant work; the fifth part makes the practice of the design, and make thecorresponding application guide, fill in the beautiful Qinghai tourism brand lacks thedistinctive image blank; the conclusion part in this paper, the research achievements, andlaid the foundation for future research.