Research On The Design Trend Of Contemporary Museum Logo

The brand new museum generation are indicated by the rapid growth of its number, the gradually refinement of its categories, and the continuous expanding of its extent. The museum's logo image, as the abstract of its exhibit contents, the reduction of its cultural context, the symbol of national spirit and philosophy, is now a evolving essential component of modern museums, and playing a great function in such a social context. In a general view, the development of museum's logo image is still relatively lagging behind with the comparison of the rapid development of the museum itself; the unique feature of the logo of cultural institute represented needs deeper excavation and induction system with the comparison of general logo images. Furthermore, the fast- food economic pattern makes modern logo more and more simple and commercial; this phenomenon directly leads to the cultural logo's lack of design exploration and theoretical investigation, makes the development of museum's logo image, which is the representation of cultural logo image, becoming the requirement from logo design field to the whole society. Especially with the frequent communication and achievement of new technology & media, with the increasingly design instrument and exhibit device, there will be more manifestations and challenges of it.This article first figured out the elements of institute and environment, the design target and requirement of which the museum's logo image represented from the investigation and explanation of museum's origin, development, actuality and its content, category and function. Then the article integrated the analyses of on hand cases and materials, made the conclusion of the design law of modern museum logo image and the special Chinese museum logo image's characteristics.Based on the conclusion and combined with the development trends of modern museums and contemporary logo design, the article explored and analyzed the museum logo image's future trends from five aspects: the logo connotation (cultural trend), comprised of deeper social cultural exploration, more rational usage of traditional elements, the consideration brought by universality and so on; the graphic style (abstracted trend), comprised of the interaction of abstracted figures, its imago beauty and so on; the manifestations (diversity trend), comprised of the new chance brought by improved technology and different material, the breakthrough of two-dimensional world and so on; the design concept (humanity trend), comprised of the risen of museum logo image's function, the emotional expression and so on; the market requirement (brand trend), comprised of the construction of the logo system……This article analyzed the design laws and explored the development trends of museum logo images completely from the perspective of concept, art, technique, applications and social impact. In practical applications, the conclusions could give support to the actual practice of museum logo design, give support to the development of museums and cultural industries, and provide essential suggestions and references to the rapid developing Chinese contemporary museum logo images at its golden age.