Study On Tourism Image Logo Design

In the21st century, with the increase of per capita living standard, people demand for life is no longer just limited to eat, wear, live, line, more is to choose your step, go out and see the outside world, and tourism has become the people after the busy work is one of the most favorite leisure and relaxation activity. And tourism is with less investment, good efficiency, achieved fast and can drive a city, or even a country’s development in related industries to increase the corresponding employment, thus to develop the tourism industry has become the city leads its mainstay industry of local economy, however, as the national5a-class tourist scenic spot tourism scenic area of the highest honor, represents a world-class quality and measure of China’s tourism scenic spot, travel of scenic humanized and details the better reflect the common psychological needs of tourists to the scenic spots, so each scenic spot continuously through traffic, tour area of tourism, tourist safety, reception capacity12aspects, such as to improve the reach5a-class standard to absorb more tourists, strive to create greater economic benefits. Tourism logo is the inspissation of tourism destination information carrier, is the "business card" tourist destination, is shouldering the sacred mission to shape the tourism image and attract tourists, tourism "diplomats" effect.This article first reviewed the domestic and foreign situation of research on tourism logo image design, secondly, analyze the current situation of huizhou west lake scenic area, mainly from the history and the humanities and regional culture of huizhou west lake two aspects, and expounds the huizhou west lake era demand create5a grade scenic spot right now. Third, in this paper, the domestic other launched the positioning of the west lake, this paper puts forward the huizhou west lake "peace" brand core value proposition. Finally, huizhou west lake as the main body to5a scenic area brand logo image design innovation, through the above development, humanistic spirit, the origin of huizhou west lake spread extends the aspects such as, in-depth excavation of the huizhou west lake convey cultural connotation and spirit value, to grasp the core value of brand positioning of huizhou west lake for artistic creation, to huizhou west lake to a5a-class scenic spot.