Study On The Environmental Interpretation System Evaluation Of Geopark Based On The IPA Methods

With the rapid development of popular and industrialization, the tourists’experience is richer, industry and tourists increasingly attach importance to the quality of tourism services.Environmental interpretation as an important travel service, responsible for passing tourist information, environmental education and destination management, are gradually being cognition and recognition. Geopark with its special requirements in terms of protection of geological heritage, science education, environmental education, leading to the role of environmental interpretation system is more important.This paper aims to explore a scientific, operational Geopark environmental interpretation system evaluation model on the basis of the study of a large number of environmental interpretation,providing operation manual for Geopark, in order to optimize the geological park interpretive services, improve visitor satisfaction, upgrade the scenic area management.Geopark environmental interpretation system evaluation model include the choice of assessment methods, the establishment of the index system, the collection of evaluation data, the determination of index weights, construction the evaluation equation and definition the results.Model selectes IPA method as the basis of evaluation method, build including tourist guide, interpretive signs, visitor center/Geological Museum, public information, participatory activities index system of the five categories and24specific indicators,get the guidelines layer and the specific indicators weight calculation formulas, build Geopark commentary system evaluation equation and define results standards. Empirical research Yuntaishan Geopark environmental interpretation system, get the score S=4.02319,shows Yuntaishan Geopark environmental interpretation is outstanding. Against the shortcomings, give the advices of strengthing the tourist guide service quality and awareness training,optimize the planning and content design, outstand the Geological Museum location and method of display design, increased public information release, rich participatory activities and planning level.The innovation of research include:First, on the basis of the existing research,using expert advice and pre-research to establish a geological park environmental interpretation evaluation index system; Second, optimize the IPA method to tourists’ perception of the importance of indicators to determine the index system layer guidelines and specific targets weight calculation, built Geopark the environmental Interpretation evaluation equation; Third, defined assessment standard and give the improvement advices of the different situation.