The West Coast Of Qingdao Rehabilitation Hospital Market Development Strategy Research

Now, the medical service market of China is developing rapidly, and it has a broad prospect, different kinds of capitals have rushed into the market of medical service, the medical service market has entered a rapidly expending period. With the promotion of the new medical reform as well as the gradual perfection of the medical insurance system, the long-term repressed medical needs will be released, the medical service industry will be developed rapidly. As a new form of medical service, the private medical institution is booming and it has already demonstrated great potential development and vitality, the private hospitals usually focus on the profit and expansion, but it lacks the necessary strategic guidance. The market development of private medical service industry becomes concern of this paper. Therefore, study on market development strategy, strategic implementation measures and guarantee measures of the Qingdao west coast rehabilitation has strong practical significance.This paper firstly analyzes the present situation of China’s medical service industry, summarizes the current situation and dilemma of China’s private hospitals, draw lessons from foreign hospital management strategy, from the perspective of the development of private hospital, and the Qingdao west coast rehabilitation hospital as the research object. According to the methods of three basic competitive strategy, five-force competition model and the SWOT analysis method, we have analyzed the external and internal strategic environment of Qingdao west coast rehabilitation hospital. Then we have conducted a comprehensive analysis and induction to the macro environment, industry environment, internal environment and advantages, opportunities, disadvantages, threats of the Qingdao west coast rehabilitation hospital.Through deeply thinking and the comprehensive use of a variety of strategic management theory and focusing on the market, we have discussed future market development direction of the Qingdao west coast rehabilitation hospital, put forward suitable development strategy for this hospital, and concluded that private hospitals should shape its own distinguishing feature and lead a differential path. This paper proposed that Qingdao west coast rehabilitation hospital should provide special services and needs to different levels of social demand, and on this basis, further expand to form a core competitiveness of the hospital.Qingdao west coast rehabilitation hospital is a typical representative of private hospital. So the results of the research will be helpful to the development model, strategy formulation and implementation of private hospitals.