The Development Strategy Research Of Fushun Central Hospital

The enterprise business strategy is refers to the enterprise to act according to the resources situation which under the market economy condition inside and outside the enterprise the environment and may obtain to obtain the enterprise survival and the long-term stability development, to the enterprise development goal, achieves the goal the way and the method overall plans It plays the positive role similarly in hospital this kind of special organization. Along with our country's economic restructuring's advance, thorough which the medicine changes, the hospital marketability advancement accelerates unceasingly, the public hospital to operates independently gradually, is proud the camp to owe the direction to develop, formulates the hospital business strategy to explore the hospital development outlet to be imperative.The Fushun center Hospital is a representative hospital of the 394 Third-level First-class Hospitals which have above 800 beds, its scale, income and structure are in the middle level, to its business strategy research, not only promotes own competitive ability, simultaneously reflects Our country High-end Hospital to a certain extent (above 800 beds Third-level First-class Hospital) the business strategy situation.The Fushun center Hospital is the non-beneficial hospital, while profits from the enterprise business strategy by the social efficiency first. This article uses the enterprise strategy management the theory and the concept that formulates the hospital management developmental strategy in the last few years. First introduced the Fushun center Hospital's management present situation, then the internal and external environment which locates to the hospital makes the SWOT analysis, Analyzes political law which, economy, technology, culture and profession structure the hospital locates and so on external environment, proposed the hospital faces the opportunity and the threat, then have analyzed internal conditions and so on hospital organizational structure, human resources, market marketing, finance, production, proposed the hospital has superiority and inferiority; Then the elaboration to hospital SWOT in the analysis foundation determined that the hospital the business strategy, sets the hospital development concrete development targets and the developmental strategy, including production strategy, human resources strategy, financial strategy, market marketing strategy and culture strategy; Finally according to the hospital formulation's business strategy, discusses the hospital strategy the implementation and the control, in the strategic implementation aspect, adapts, the resources deployment and the developmental strategy from the organizational structure and the developmental strategy adapts, the hospital culture and the developmental strategy adapts, the leadership troop and the developmental strategy adapts four aspects to elaborate the strategic implementation. In the strategic control aspect, from the determination control principle, the control content, the control mode three aspects elaborates the hospital strategy implementation controlled process, thus guarantees strategic smooth advance.