Modern Packaging Graphics Performance Style Research

Modern packaging design,as a crossroad of modern economy and culture,is showing a very active and colorful style,while the designing demand has transformed from material needs into spiritual needs.As a member of arts and crafts designing family,packaging design is a consuming medium contacted by consumers most frequently in the ordinary life with a fast rhythm and a huge amount of message.What’s more,it’s a powerful weapon for enterprises and commodity competition.This article analyzes the expressive styles of hand-drawing graphics on modern packages. Combining with advertizing, consumer ’ s behavioral science,consumer psychology and brand science, this paper analyzes buying process, buying behavior and brand orientation. In this way, consumers can understand various styles of hand-drawing graphics on modern packages corresponding to different consuming groups. The expressive methods of hand-drawing graphics on modern packages refer to paintings. The combination of hand-drawing graphics, paintings and technology makes expressive methods of hand-drawing graphics diversified, broadened and deepened, which can render hand-drawing graphics an unique artistic charm and creativity and fascination. Designers can choose variant expressive styles for different consumers and form an interesting expressive style to attract consumers, fascinate them to generate a favor, exclude other rivals’influence and finally decide to buy the merchandise. With modern technologies, showing Chinese traditional expressive styles of graphics by means of modern hand-drawing methods can make hand-drawing graphics on modern packages be provided with modern style as well as publicize folk characters.This paper directs the design based on commodity location,brand location and aimed consumers.According to kinds of patterns of hand-drawing graphics,the paper makes designs that can meet the needs of the market.