The Study Of Cross-cultural Communicative Coventions: Emic And Etic

It has been thirty years since the intercultural communication research carried out in China, there have been more and more research subjects such as non-verbal communication, in contrast with the verbal communication which is usually studied by linguistics, has not been studied related to the intercultural communication. The thesis focuses on the study of the effects of interpersonal verbal communication, with the range of intercultural communication.This thesis reveals the effects of communicative conventions of people possessed different values and from different cultural backgrounds. The author adopts both etic and emic approaches which are frequently utilized by intercultural communication scholars to make contrast of different communicative conventions globally. Consequently, Chinese social relational communicative convention has been discussed and analyzed from the perspectives of Chinese culture which is considered as the corner stone of the social relational communicative convention.The thesis consists five parts, chapter one is the introduction, which introduces the significance of the thesis, the methodology applied and the thesis structure. Chapter two is the literature review, apart from the overview on previous study related to the communicative convention, basic concepts are introduced. The third chapter is the main part; it introduces the communicative convention based on different perspectives of intercultural communication, which is the etic approach. The fourth chapter introduces the Chinese social relational communication, which is the emic approach. Chapter five is the conclusive part. It summarizes the thesis, points out the limitation of this study and provides some suggestions for future research.