The Research And Application Of Visual Sense Of Touch In Packaging Design

Today's world is visual society, whether it is something we are all with an eye to contact, the so-called "hearsay is true seeing is believing", so our eyes become the main tool of foreign exchange, we're going to talk about next to visual, literal meaning seems to be a sense of touch, but explained it is a visual, tactile perception of visual.Visual sense of touch as a fresh vocabulary, refers to the sensory series of perception, current social and material abundance, the spirit of enjoyment to keep up with the pace, for the development of the design, our mental experience of design also immediately urgent demand, packaging as the design of a large system is to design a wider world. Depending on the sense of touch for the new design concept to provide a large number of design space and a wealth of design inspiration, for the packaging design, we must not only look at, but also to enrich the look, deep understanding, and slowly aftertaste.Based on the analysis of the visual sense of touch in the packaging design of application and research, through explore the visual and touch in the packaging design in the field of emotional experience and in the packaging design the importance of CTV tactile, a better understanding of the tactile to visual supplement, improve the packing design culture of creative thinking, enrich the packaging design of the texture, in Daqian packaging design based on its own unique position.The people's five senses have common gender as a starting point, discusses the scope of people's perception need continuous mining, be perceived, so that people and design of zero distance is close.In the structure of this paper, in order to four parts, the first is the "beginning", explains as the explanation and meaning of tactile philosophy, as the beginning of the thesis, lay particular emphasis on explaining the meaning of tactile and multi sensory design and expansion for the following discussion, paving the way, the second part of the emotional experience is "recursion", has a connecting link between the preceding and the following, for understanding the concept of tactile to progressive visual sense of touch in the design of emotional communication. Focus is the third part, for the "whole", respectively from the view of the design of the visual sense of the characteristics of the packaging design, visual design of the culture, how to improve the quality and capacity of the designer and the visual design of the human nature of the design of the human nature of the analysis and discussion, this paper discusses the design of the packaging in order to understand the necessity of the concept of tactile. The final outlook is "unity", the recognition of visual sense in the packaging design, visual sense of the multi sensory experience is necessary, and the need to continue to innovate and research, to find a new tactile experience point, more close to the packaging and the distance between people. In short, the visual sense of design concept is in order to better play in the packaging design of people's senses, so as to improve the process of the design and appreciation of the process, increase the interaction, not only can improve the design culture, but also in the design of experience can be happy.