F He Visual Elements Of Traditional Opera In The Application And Exploitation Of Animation In Advertising

The paper is based on art design, consumer psychology, marketing and other relatedtheories, based on the visual performance of the traditional elements of opera, how animationadvertisement for a more relational development and application of systems analysis, focusingon the visual elements of traditional opera forms in the design and animation in a newadvertising ideas. Hoped that by new media drive, traditional opera passed along, so that theform of animation more rich advertising content in the content and tension, thereby enhancingthe overall competitiveness of China’s advertising. In this paper, a new form of advertisingand animation features of the analytical advantages that the new media age, the impact ofadvertising,which proves a strong voice must be closely combined with contemporaryadvertising and the media in the form of social consciousness, to achieve effectivecommunication. Secondly, the drama of the North, South and rare operas features visualelements resolve, describes the visual elements of traditional opera performance and thefeasibility of combing animation ads; finally, the characteristics of the traditional visualelements of drama and animation ads are applied, the corresponding design methods, thelatter part of the planning, delivery, which focus on the visual performance of the traditionalelements of opera in cartoon advertising creative new ideas, and supplemented author of thesuccessful practice of advertising cases and cases to be demonstrated.At present, the visual elements of traditional opera cartoon ads in the application of hasnot yet formed, the animation is also a great advertising platform for the development,everything is going forward. The traditional opera but also to social and cultural fault fordamage to produce a chain of Chinese culture concerns not only the subject of a theoreticalsense; in reality, are particularly prominent.