| In the case of the United States, Japan animation continues to impact thedomestic market. Nowadays Chinese animation we must create the Chinese cartooncharacter with characterized and personality. Cartoon costume as the ‘skin’ of cartooncharacter, its development will promote the character creation and visual senses andpopularity of cartoon character in some way.The topic of this paper is the application of Chinese traditional visual elements incartoon costume design. Discuss the concept and scope of China, the cartoon costumedesign`s outer shape category and the important role of shaping cartoon role. On thisbasis, explore the application of Chinese traditional visual elements in the cartooncostume design with traditional pattern, traditional colors, traditional text andtraditional clothing. Discuss the innovation of Chinese traditional visual elements incartoons costume design by ‘Kung Fu Panda’ and ‘The legend of Qin’ at the last. Theauthor put forward the three potential directions of cartoon costume`s development.Need of the personalized development of cartoon costume. Need of contemporarydesign and the nationalization of design requirements. Unify the traditional patterns,traditional concept of colors, traditional costume and modern cartoon costume design.Get the application methods of Chinese traditional visual elements in cartoon costumedesign. This paper use analogy and examples of argumentation to expound themeaning of application of Chinese traditional visual elements in cartoon costumedesign. In order to provide a theoretical basis for Chinese-style cartoon`s character.Identify the common method of Chinese visual elements in the cartoon costumedesign. Effectively guide the cartoon costume design. Meet the aesthetic values of themodern audience and get the audiences`appreciativeness. |