The Design Of Network Platform For The International Promotion Of Chinese

In the current world, one country’s image can be achieved through culturalcommunication. Currently, cultural communication in Chinese is not in a goodsituation. So, accelerating cultural exchanges and communicating Chinese image isour first job. With the comprehensive national strength of China and globalization ofthe world economy, the numbers of people who want to understand China isincreasing sharply. Considering both of the national strategy and the actual situationof Chinese teaching, a design of network platform for the international promotion ofChinese is an important part of the national promotion strategy.Applying the theories of Chinese as a foreign language, linguistic,communication and psychology, this paper proposes a general design of networkplatform for the international promotion of Chinese.Firstly, this paper observes and analyzes major Chinese teaching websites. Itsummed up three major characteristics and three defects of these sites.Secondly, by the analysis of characteristics of online learners, this paperproposes the concept that constructs network platform model for Chinese promotion.At last, the paper proposes a specific program of network platform for theinternational promotion of Chinese.