The Study On Entertainment Industry In Kaifeng Of Northern Song Dynasty

Before Tang and Song Dynasties, China’s entertainment activities are mainly for aristocracy class, and aren’t traded in the market. From the middle and late of Tang Dynasty, entertainments as consumption behavior begin to appear in market. During the Northern Song Dynasty, commercialized entertainment activities for the purpose of profit are very popular. And entertainment industry matured gradually as a commercial operation.Firstly, the entertainment industry’s developing in Kaifeng has profound social background. The Northern Song Dynasty’s government implements a series of preferential policies to encourage commercial and culture development. These policies provide political guarantee for entertainment industry’s development. Kaifeng as the center of a flourished and urban economic developed dynasty provided a solid material foundation and a board space for entertainment industry’s development. The common class’s spiritual pursue stimulates the development of entertainment industry. The cultural blending becomes a fresh energy for the flourishing of entertainment industry.Furthermore, the entertainment industry has bright features and its management with novel and various means. The entertainment industry in Kaifeng mainly includes three types:comprehensive entertainment industry with Wazi and Goulan as its symbol, entertainment industry with restaurant, tea house, and whorehouse as its symbol, market entertainment industry with festival, temple fairs as its symbol. These three types of entertainment feature differently in operation, highlighting commercial, receptive and civilized characteristics and forms collaborative management structure. Kaifeng becomes a unique and integrated entertainment city.Thirdly, Kaifeng’s entertainment industry has exceeded the simple commodity production and unique operation allows it has strong vitality. Based on the research of ancient literature and learning nowadays research achievements, this article summing up the entertainment industry’s operating characteristics. In general, business content rich and colorful, operating means new and diverse, commercial publicity of new styles can best represent entertainment industry’s characteristics. It’s operating in accordance with market demand and it drives the related service industry’s development and highlights the Kaifeng city’s entertainment.Last, entertainment industry’s prosperity and development far effect on the Northern Song Dynasty and later dynasties. Entertainment riches the Northern Song Dynasty’s court lives, promoting the political stability, while it makes official corruption. The flourishing entertainment industry highly improves the economic level of the Northern Song Dynasty and promotes its culture and art. Daily life of citizens is more and more rich and colorful because of entertainment activities and their life styles gradually come to freedom and indulge. However, extravagance also corrupts social values.In short, entertainment industry is the typical representative of the Northern Song Dynasty’s business and it reflects the image of Kaifeng City. The entertainment industry’s development has much enlightenment on the Northern Song Dynasty and the modern society.