Communication In The Perspective Of Corporate Image Advertising

With the rapid development of information industry ,the enterprise’s position in society, growing ,propagation behavior in business activities occupy an important position ,effective communication behavior or not related to the survival of enterprises. In order to conduct a more extensive corporate communications space, the paper spread on corporate image ads has been studied.Corporate image advertising communication process can be divided into the launch, exercise, accept the feedback exercise four stages .Corporate image advertising is the ideal mode of transmission for maximum transmission of energy, the highest transmission speed, the smallest spread of resistance, the highest rate of transmission, the spread in order to achieve the best results. Example, analyzed a variety of media in information dissemination in the spread of corporate image advertising was found: the process of corporate image advertising communication of information is mainly spread of corporate communications and attitude of the audience a clear understanding of the process.Each communication process there was a corresponding spread of resistance, the spread of resistance will be transmitted during the process of superposition, to achieve a good spread of results will take the appropriate methods to eliminate the spread of resistance.The whole corporate image advertising communication process is a dynamic process, is a continuous process of learning and supervision. This process is to continue to produce and repeatedly stressed that a good idea, making the continuous corporate image advertising campaign.