Research On Application Of Traditional Patterns In Modern Corporate Image Design

As a part of the Chinese traditional geometric pattern,the grain pattern itself is not only a beautiful decoration,but also more we need to explore the humanistic feelings behind it,so as to be better applied to the modern corporate image design.The history and emotional expression of the revival make the traditional culture radiate new vigor.At the same time,the traditional aesthetic concept that was infused and the type of styling it presents are the result of long-term accumulation and highly refined.How to integrate traditional patterns into modern corporate image design and inject new cultural connotations,and in line with people's visual habits,is a problem to be solved in this study.The rich and traditional patterns of the quilt pattern have their unique symbolic characteristics and rich cultural heritage.The main types include square haplotypes,positive and negative “?” types,subtractive pens,and one-liner type.The traditional pattern has a long history,unique types,rich decoration layout and profound aesthetic content.The traditional rib pattern has a unique style in decoration,which is widely used in modern corporate image,and is commonly seen in corporate image design such as brand image,enterprise packaging,corporate advertisement,and corporate clothing.Under the background of economic globalization,the East-West culture collided with each other and worshiped Western culture.The traditional culture was constantly impacted.It explored how to use the Chinese traditional language to communicate with the world again,and could communicate in the modern corporate image design.The connotation of traditional Chinese culture provides good ideas for subsequent practice innovation.Through in-depth study and arrangement of the origin and historical value of the traditional pattern,the paper explores the cultural connotation of the traditional pattern in corporate image design;analyzes the symbolic characteristics and aesthetic connotation of the traditional pattern and deeply understands the symbol of the pattern of wealth and auspiciousness.Allegorical,and summed up the application of traditional patterns in modern corporate image;Finally,the impact of traditional patterns applied to the design of modern corporate image analysis and research,and then proceed from reality,combined with modern corporate image design The application of the case is discussed,trying to speculate the future development trend of the application of traditional patterns in modern corporate image design.