Research On The Evolution Of Corporate Image Design Of Qiulin Company

The rapid rise of China's economy has caused a large number of enterprises to face the pressure of competition and reform,and the importance of corporate image design to the development of enterprises has been highlighted.Today,in the rapid development of old-fashioned enterprises and emerging enterprises,the speed of updating corporate image design has been greatly improved.The influence of corporate image design on business management lies in the excellent corporate image recognition system beneficial to the construction of corporate brands.The development of the enterprise is closely related to the big environment of the times,and the success of the corporate image construction is inseparable from the visual image design of the enterprise affected by the public aesthetic.Qiulin Company is a traditional old-fashioned enterprise with a history of more than one hundred years in China.In Harbin,it is a representative regional cultural symbol enterprise.For the current big environment,in the case that the development space of some established companies is not large,Qiulin's corporate image is constantly being updated to meet the aesthetic needs of the market,while retaining the company's products in the eyes of local customers.Image.The corporate image of Qiulin Company,which has undergone centuries of precipitation,is under pressure to upgrade.Research on Qiulin's corporate development and corporate image transformation needs to be based on a thorough study of its history.In addition,the systematic research on the evolution of Qiulin's history and corporate image requires the use of archaeological typology.In the evolution of its image design,it is necessary to systematically study and analyze each period.To explore and organize the simultaneous visual image design of Qiulin Company,it is necessary to consider the development of the country at the same time and the aesthetics of the public.This paper systematically analyzes the evolution of Qiulin's corporate image design in the form of archaeological typology.While sorting out and studying the historical development of Qiulin Company and the development of corporate image,it sorts out the changes between the law of corporate image design evolution and the image of each generation in Qiulin Company's development in the past 100 years,and further analyzes how Qiulin Company adapts to the trend of the times and the public.Aesthetic needs,and retain and inherit its original image elements and corporate culture.It provides theoretical and practical basis for the development and academic research of Qiulin's corporate image.