The Absence And Regression Of Subjectivity

The Subjectivity relates to the theory, and a run through the history of the development of Western philosophy has been the academic topic of hot debate. Human subjectivity in the practice, embodied in the dominant position between the subject and object’s relationship, it can also give full play to the creativity, initiative, self-awareness and show the main body of the independence and freedom. Establish a subjective consciousness, the realization of human freedom and liberation, all-round development, the key to survival value, but also affirmed their own self-identity a prerequisite.Consumption as a social practice, this should be the realization of human subjectivity, but along with the material extremely rich development of the consumer society, the significance of consumption is no longer just to meet people’s actual needs, but has gone beyond to become a socio-cultural form of reaction in this reaction, especially highlighting the consumption areas in the female body. Due to multiple causes of their social status, the women become the main force of the consumer is always in the top of consumer trends. In many types of female consumers, the consumption of the female body has a distinct characteristic of "consumer" and "consumption", reflects women’s desire to find their own subjectivity, but the plight of the consumer objectification of, and even many of the irrational consumption of the body phenomenon.This paper attempts to departure from the subjectivity of sight, to examine the performance characteristics of the female body consumption in the reality of consumer society, consumer phenomenon of some irrational body, the use of philosophy, sociology and other relevant theory to analyze and attempt to explore these phenomena behind underlying causes and socio-cultural metaphor. On this basis, the possibility of reason for the phenomenon of female non-rational physical consumption, from the shape of female subjectivity consciousness, good social and cultural atmosphere to create and achieve women’s full and free development point of view, put forward the possibility of countermeasures, in order to promote a healthy, independent, feminine consumer attitudes to construct a healthy and reasonable consumption of the female body to create a harmonious consumption atmosphere.