| In recent years,the phenomenon of female web celebrities 'body consumption'has intensified.The emger of this phenomenon has various elements,consumerism,patriarchal culture and self-observation of female web celebrities themselves,all became a kind of driving force for the phenomenon.This article will dissect the phenomenon of female web celebrities 'body consumption' in the view of feminist using documentary method and case analysis method.In the frist place,the article will introduce the background of female web celebrities and elucidate the media image of female web celebrities.In the second place,introduce the phenomenon of female web celebrities 'body consumption',including the implication of body consumption,the production systems of female web celebrities 'body consumption' and the influence on the whole society.The core part of this article is to interpretate the phenomenon of female web celebrities 'body consumption' in the view of feminist,specifically using male gaze theory and gender theory,from which analyze the phenomenon in two dimentions,'men gaze at women' and 'women survey themselves'.First of all,after introducing the implication of male gaze,the article will reveal the two tags,'angel' and'siren',on the female web celebrities under the environment of male gaze.Although this two kind of female web celebrities have different tags,they were toyed by men who were drived by erotic desires and eventually become symbolic body in the patriarchal society.Secondly,after introducing the implication of gender theory,expound the influence of gender culture on female web celebrities' self location.Bsides,reveal and analyze the fact that the self-gazing of female web celebrities is according to the standard in the patriarchal society which will definitely aggravate the phenomenon of stereotype female image.Finally,reflect the phenomenon of female web celebrities "body consumption" from both positive and negative sides. |
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