Household Daiyt-use Porcelain Product Design About Urban Youth In The Internet Age

After several decades of development,China Ceramics industry has become theworld’s largest production of ceramics for daily use.China’s production and export ofceramic products are low-end and low-cost products, the major cause of China’s ceramicsindustry is the overall design of the low level.In the context of internet age,how toimprove the design level of the Ceramics Industry and made our country to revive theglory of the old ceramic country is the original intention of wroting this article.From the economics point of view, the middle class is the main force of a country’sconsumption groups. In the next ten years of China,80generation will have socialwealth,and be China’s middle class.80generation of China, especially80generations ofurban youth, who accompanied the development of the network from growth to grow.Thedevelopment of the network has a profound impact on the growth of the urban youth ofthis generation,and the characteristics of the network era left a deep imprint in their mind.In the context of the internet age,they have become a consumer group that has attractedworldwide attention. The new consumer concept and attitude towards life, will stimulateconsumer demand in various industries nowadays or future,and form a considerablepurchasing power. Their preferences,cultural psychological characteristics and consumerawareness will affect the trends of the times. Therefore, in this context,how to find theirconsumption needs and designed to develop suitable for ceramic products for consumerdemand is a key factor in the survival and development of ceramic enterprises.As far as the Chinese ceramics for daily use product design, how to deal with thepopulation needs of the Internet age has become the urgent need to study the problem indevelopment of ceramic industry.But look at the research specializes in ceramic ceramicsCollege to major well-known design schools, it is very limited research done from thisentry point. That is the research topic of this article, from the80th-generation urbanyouth ceramic product design study conducted to explore. I hope this project can providesome theoretical information and reference design in the development of the Internet agefor Chinese ceramic products.In this paper, the method of research is the theory with practice, useing thequestionnaire,ceramics brand research as well as a large number of ceramic enterprisesinterviews obtained abundant first-hand information.Based on the life characteristics ofthe80generation of urban youth, I made a in-depth and detailed analysis in ceramicproducts for daily consumption behavior, mental demand,concluded that the Internet age80on behalf of the urban youth, domestic ceramic product design should be to reflectcultural characteristics of the Internet age, traditional Chinese culture, spiritualcare, and focus on sustainable development and network brand strategy as the maindesign principles of the conclusions. Under the guidance of this conclusion, Positioningfor different populations, I made a specific program design on household ceramicproducts of the80generation of urban youth, as the practice of the early theoreticalstudies.