On Ihc Eochal Characteristics Of Chinese Character Desin

Chinese character, as one of oldest scripts in the world, has been developing andperfecting itself even until now and has gained worldwide recognition because of itspowerful expressive force while other ancient scripts had become dust in the longhistory. Chinese character, the blood of our nation, matures as times goes along. It isloaded with the Chinese civilization, recording the past, the present and continuing towrite the future.As the crystallized essence of Chinese civilization, its outward appearance,meaning and structure exert somewhat influence on Chinese culture and art. Theaesthetic study of Chinese character designing shows that it has unique artistic charmsin terms of its appearance and structure beauty as well as its expressive and emotionalbeauty. The basic aesthetic analysis of Chinese character also manifests its design andrepresentation of under the guidance of traditional aesthetic concept.Excellent traditional Chinese culture should be inherited and developed, for it’s thecrystal of Chinese thoughts and wisdom. When the designing field begins to attach greatimportance to the national traits of designing, it’s necessary for us to re-examineChinese character, the blood of Chinese culture so as to conduct analysis and research.The study on the epochal characteristics of Chinese character design aims to discuss thepossibility of inheriting Chinese character, the most representative in modern times soas to exhibit national spirits, master its epochal characteristics and integrate Chinesecharacter design into the modern aesthetic appreciation. The designing of Chinesecharacter tends to embrace both tradition and modernity so that it can integratetraditional designing concept of Chinese character and modern aesthetic appreciationinto modern designing of Chinese character with innovative ideas and communicatesChinese culture and art to the whole world with new images and create designing worksthat not only can manifest traditional Chinese culture but also reflect Chinese modernaesthetic concept.The paper attempts to discuss and investigate the classic aesthetic conceptsexerted on Chinese character design in different times and demonstrate the excellentones in the above-mentioned circumstances, particularly the social aesthetic concepts inthe contemporary era. It proposes a question that how to design excellent works that arecolorful and corresponding to the times in such times that is filled with diverse aestheticconcepts. Finally, it attempts to forecast the tendency of Chinese character design.