A Study On The Construction Of Performing Arts Industrial Cha

Performing arts have long been a primary way for culture communication. Since modem times, their living space has been curtailed by all kinds of the mass media, and performing arts have been brought into the crisis of subsistence. However, the aura of live performances, or called theatricality, reserves a differentiated space for performing arts all the same. Although performing arts have been in serious difficulty in China, the deepening of state-owned performing art group system reform and the introduction of the supportive policy shows promise. Private capital has energized China’s performing arts industry, and private entrepreneurs would be the principal part of China’s performing arts industry in the future.Performing arts industry is an industrialization tendency and achievement of performing arts’production, and there are many similarities and common basic rules between performing arts industry and other industries certainly. Work division and specialization is the vital reason for industrial growth and economic progress, and leads to the evolution of industrial organization. Industrial chain is an abstract concept of the production mode based on high division and specialization, and it’s a graphic expression of industrial organization and institutional arrangement also. Inter-enterprise network, or called inter-firm organization, including VE, strategic alliance, sub-contracting institution, enterprises cluster, supply chain network, franchising, enterprise group, is the typical organization form of industrial chain.The difficulty is not the concept or theory, but the actual construction for the performing arts industrial chain. Every parts of the chain are totally different, and it’s never been easy to constitute a smooth performing arts industrial chain in practice. On macroscopic, the performing arts industrial chain could be divided into three——elements platform for copyright exchange and actor brokage, transregional theatre line and distribution channel such as electronic ticketing network system. Jinan Children’s Art Theatre and ShiBo Performing Arts Brokerage of Shandong have created a Public-private Partnerships model with the establishement of Baby Theatre and Jinan Pioneer Theatre, so as can articulate the parts into a chain.According the finding, ShiBo has built a correct operation mode on the whole. With market cultivation and resource accumulation, based on the electronic ticketing network system, a theatre-based production organization mode and a market operational mode based on both content and advertising have been well formed. Furthermore, an integral profit model including ticketing, sponsorship and derivatives has shaped too.In a word, a performing arts industrial chain has been established, and it’s the basic reference for strategic decision-making of ShiBo.