A Specialimage Of Advertising Image——Virtual Spokesman

The modern advertising image is not only dominated by the celebrities. Virtual image which is produced in the last century, and has been developing and improving in this century is getting attention increasingly. Perhaps the modern advertising agents do not realize that the virtual image is also playing its role as an advertising spokesman in use. This paper summarizes the meaning and produce of virtual spokesman, the application situation of virtual spokesman in worldwide advertising, the merits and faults, and the feasibility of virtual spokesman with the physical truth of China. The opinion of this paper is that the virtual spokesman has more vitality and plasticity, and Virtual Spokesman reflects the creativity of human being.