Research On The Creation Of Comics Language In Commercial Advertising Under The New Media Environment

Under the new media environment,in order to meet the diverse needs of the audience,enterprises and brands continue to enrich the design forms and communication channels of advertising,and seek a breakthrough point to effectively promote product sales.Among them,comics with its unique visual advantages are widely used in commercial advertising creativity,and gradually become an important means of commercial advertising creation under the new media environment.The use of comic language enriches the expression forms of commercial advertisements and improves the propagation effect of commercial advertisements.However,in the process of its application,there are problems such as inconsistent positioning,weak relevance and lack of creativity.There is an endless stream of commercial advertisements using cartoon language,but there are still few theoretical researches on the application methods and characteristics of cartoon language.This thesis is based on the new media era,combining the characteristics of commercials and comics,expounds the advantages of the integration of commercials and comics,expand the discussion on the application status of comic language in commercial advertising.Through the analysis of a large number of excellent cartoon commercial cases,sums up the application characteristics of the main constituent elements and auxiliary constituent elements of comics in commercial advertising.At the same time,the thesis explores the creative performance of comic commercials in the new media environment,including creative foundation and creative principles of comic commercials,and put forward some creative methods for better use of comic language in new media commercials.Then,according to the application characteristics and creative methods summarized above,creative design practice is carried out.Strip cartoons advertisements and dynamic cartoon advertisements are created around the cake shop to further verify the applicability of the theory.Finally,this thesis reflects on the deficiencies in this research and makes a prospect.It is hoped that through the research of this topic,it will provide a more sufficient theoretical basis for the deep integration of comic language and commercial advertising,and provide a certain practical reference for the subsequent creation of comic advertising,promote the common development of the comic industry and the advertising industry.In this paper,there are 43 pictures and 55 references.