The Characteristic Of Television Adveritsing Language

This thesis starts with the beginning of video art language in order to comparethe subjectivity between the language of film making and modern televisionadvertising. Later focus on the study of video art language expression type andcommunication characteristics of television advertising language. Followed bythe logic analysis of television advertising language, and finally landing on thesense of form, self-characteristics and specific environment within the processof creating and dissemination film and television advertising.By comparing the history of the development of film art and televisionadvertising we can explore the difference between the two. Also combined withthe philosophy of language, the language features of Communication andTelevision linguistics research methods of modern television advertising, thepropagation characteristics are analyzed and summarized. Clearly focus oncommunication, film language has deliberately blurry the subject, emphasizingthe form of linguistic features.