A Study On Comparison Between Chinese And Korean Television Advertisements’ Language Expressions

The influence of advertisements is growing in the daily life,the effects and language means of advertising has a direct relationship.This thesis collected 100 kinds of different types of advertisements in the last half year between China and South Korea,and then analyzed the language expression means of advertising language from the perspective of advertising value model and product information.This thesis mainly discusses the characteristics of advertising language in the products information from below aspects,such as Love,Beauty,Adventure,Cosmetics,Technology,Convenience,Competition,Family,Happy,Health,Young,Prosperous,Protection,Nature,Surprise and Patriotism.This paper discusses the characteristics of the advertising language expression between the two countries,and then discusses the causes of the differences in the expression of advertising language from three aspects,such as social background,cognitive features and values,as well as the language system.This paper can help people to understand the characteristics and causes of advertising language between China and South Korea and also has a certain theoretical and applied value for the pragmatics and production of advertising.