Communication Interpretation Of China’s Contemporary TV Series Remake Of The Phenomenon

Since the1956BTV(China Beijing TV Station) broadcast the first TV series to now China is the largest drama production country, witnessed the development of China’s50years of drama. With so many years’development, China’s TV series is more and more mature on production, and also supply many popular dramas for audience. With the development of society, increasing awareness of audience, the audience in addition to watching TV shows, more and more inclined to express their own views on the TV series, especially for today’s controversial reproductions of the show.In recent years, the remake of the drama has become a common practice, we can know which drama is remaking from the major news and see the remake shows from different major TV channels. In fact, remake of the drama had a long history, but never like today’s, so frequently, and audience participate highly in the remake of the drama reviews. Most of the audience put negative comments to the remake drama, they think it can not go beyond the classic, and it is a blasphemed to the classic or a waste of resources and so on. Although the remake of the drama was a derogatory assessment of a number of audiences, it is intensified. Four masterpieces, Haiyan trilogy,"Sword,""My Fair Princess", swept to describe China’s drama remake phenomenon is also not an exaggeration. I became interested in this phenomenon, therefore, want to be read through the communication perspective.This paper attempts from the communication point of view, interpretation of Lasswell’s five elements of mode of transmission to start our drama remake of the phenomenon. The article is divided into six parts: The first part is an introduction, states the meaning and purpose of the study and literature review; The second part analyzes the macro background of the TV series remake phenomenon in China, designed to be able to grasp the larger environment of our TV series remake; The third part analysis the contents of the remake drama, probing into the causes and characteristics of the remake of the drama as well as the problems encountered, and further analysis remake drama in the communication channels and marketing strategies, explore the special in marketing management. The fourth partanalyzes from the audience to understand their psychological characteristics on the remake drama. To a deeper understanding that remake drama has massive criticisms, but rife; The fifth part analysis the phenomenon of remake drama from the communication effect; Part VI analyzes the social function of the remake drama, showing its contemporary cultural values and negative impact. A comprehensive analysis of the remake drama from the perspective of communication, be able to understand the inherent mechanism of China’s pop remake drama pop phenomenon, and have a profound and comprehensive understanding.