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A Study On Intercultural Communication Of American TV Series In China

Posted on:2011-03-07Degree:MasterType:Thesis
Country:ChinaCandidate:Y J G OuFull Text:PDF
GTID:2155330338986196Subject:Journalism
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Globalization has strengthened the intercultural communication of films and television products. Intercultural communication undoubtedly has the most extensive coverage. Popular culture, as the most popular forms of entertainment in the society, not only brings tremendous international income, but also promotes the international cultural exchange.American TV Series is very popular among Chinese young people. However, Different from South Korean TV Series in the previous time, the prevalence of American TV Series do not rely on the power of the mass media, but rely on the Internet. The prevalence of American TV series on the Internet in China has become a matter worth concerning and researching. However, it is very difficult to see the traces of American TV series in our mass media. What is the deep reason behind this?First chapter gives a summary of American TV series and elaborates its communication process in China. Through questionnaires and interviews, second chapter give the Chinese TV audience of American TV series an empirical investigation.With the intercultural communication theory and communication theory, third chapter reveals the deep reason of the prevalence of American TV Series on the Internet, and analyses the failure of American TV series on TV by contrast with South Korean TV series. Fourth chapter summarizes some revelation for national culture development in China.American TV series's prevalence on the Internet and failure on TV in China lets us ponder that any forms of culture should learn from others, TV series are of no exception. We should take the initiative to meet the challenges of foreign cultures, and develop our national culture on the basis of reasonable treatment to foreign cultures.
Keywords/Search Tags:Intercultural Communication, American TV series, Audience Analysis, Cultural Discount
PDF Full Text Request
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