Research On The Spread Of Chinese Animation Film Derivatives In The New Media Era

The history of animation development in China is very long.From the 1926 director's work "The Great Studio" to the Chinese style animated film "White Snake: Origin" released in January 2019,the popular works are endless,although the base of the works is large,but only A few well-known works have taken the lead,and more works have become a bubble in the history of Chinese animation.In contrast,the development of China's animation industry is not satisfactory.The profits of derivatives in foreign animated films represented by Disney animation account for about 75% of the total movie.In China,on the contrary,the box office of animated films resides.High position,the follow-up production of derivatives only accounts for 20%.In addition,the relatively fragmented intermediate links and rigid models make the development of China's animation industry much backward internationally,especially the realization of the end products of the animation industry chain.The problems of pirated Hang Seng and uneven quality affect the development of the derivative industry.Therefore,this paper chooses to analyze the influence factors of the animation film in the new media era.In view of the above problems,this paper first defines the related concepts of Chinese animation industry and derivatives from the perspective of system,and then determines the main factors affecting the transmission of animation film derivatives through interviews and literature research methods.Combining qualitative and quantitative methods,combined with SPSS The software conducts data analysis,and uses the questionnaire survey method to study the factors affecting the development of the domestic animation film derivatives industry from various angles such as audience,communication channels,derivative content,and publicity,and extracts the main content,and then the case enterprise-domestic The animation derivative giant Aofei Entertainment analyzes and discusses the problems and development suggestions of Aofei Entertainment at the current stage of animated film derivatives.