Regional Culture In Modern Art And Design-the Application For Yunnan Regional Culture In YunJiu Packaging

Has been for thousands of years in China’s production of white wine, liquorpackaging change from simple to complicated as time goes on, wine packaging hasbecome an important part of the wine culture, wine packaging shoulders of its productinformation expression and is a irreplaceable role to promote the core culture.Regionalculture refers to the unique specific of the region, the cultural traditions, especially thefolk customs of the region, and the performance of the ecological environment,traditions and customs of civilization, a historical accumulation. Yunnan is the provincethat has the largest quantity of national minority, and the folk traditions of differentethnic groups give Yunnan the unique local culture. If the traditional characteristics arewell applied to the packaging design of the local wine brand, then it will also be anotherYunnan cultural characteristics’ business cards.China has a very long history and traditional Chinese culture should become everydesigner’s creative elements, we should use traditional Chinese arts and culture elementsinto the modern liquor packaging, this can deeply interpret of Chinese culture and it isalso a way to carry forward our Chinese traditional culture. Extract traditional Chinesecultural elements and then re-create it in the liquor packaging for showing a new visualimage. This article use the five sections to explore how to apply the culture of Yunnanregion in white wine packaging:Part I: By analyzing current the status of domestic wine packaging design, and usea different way to point out my own innovation view, at the same time to show themeaning of this study.Part II: By introducing the progress of white wine history and custom of whitewine, to know better about our Chinese wine history’s start, form and develop.Meanwhile, I will combine the features of wine culture, the value of wine history,ethical characteristics, the effect of wine culture to nowadays wine packaging, winepackaging design and the direction of wine packaging design to explain Chinese whitewine packaging design and progress.Part III: Research on the white wine packaging with regional culture elements onthe today’s market. Analyze the use of colors, fonts, graphics, and the material in thepackaging of wine, to explain the analysis of region culture in the white wine packaging design.Part IV: Through the analysis of the characteristic elements of regional culture inYunnan, to extract valuable elements. Then integrate and reconstruct the elements.Part V: To use the design of Yun wine packaging as an example to fullydemonstrate the application value of the regional culture and design in white winepackaging.Liquor brewing and development of traditional Chinese national culture areinseparable, geographical and cultural elements are integral part of modern white winepackaging design. Yunnan has a nice name------"Colorful Yunnan”, the specialgeographical location makes Yunnan like spring all the year round, the adequacy of theoriginal ecology of the water resources is the best conditions for wine, Yunnan Wine iswell known in China but until now don’t have a well known brand abroad. At thismoment, to attract consumers rely on the taste and wine’s year are no longer the onlyway. The attractive packaging design gives a deeper meaning and artistic value of thewine culture. Good packaging contains the regional characteristics and culturalconnotations, wine sublimated into art. Excellent wine packaging is just like a silentpromoter, consumers in the moment of contact with the product can be attractedimmediately. Then we can reach the marketing purposes. In today’s increasinglycompetitive market, only with personality, regional folk background and innovativepackaging, we can be the winner in today’s competitive market.