Research Of Marketing Communication Strategy And Art Management About Hubei Museum Of Art

In Hubei Museum of Art as an example, through to the field survey analysis ofart management development and current situation, to the art management, marketing,advertising, communication and social psychology knowledge as the whole subjectssuch as the theoretical foundation of the paper. On the basis of investigation andanalysis about Hubei province in the development process and its management artmuseum status, then take out the marketing communication with the basis of artmanagement specific model, Hubei museum in reform of the cultural system to moreperfect image, much attention so as to improve the competitiveness of the culturalindustry development of Hubei province and its economic benefit, influence. Thispaper tries to explore in the management of marketing communication art usingmodel, and I hope this paper can be the actual operation model of the art managementin providing certain reference and help.Part I: Introduction of the full text, that is, to study the background informationand motivation, the present situation, problems, value and significance to make thisessay, and draw up the topic research methods and the full institutions framework.Part II: The background of art management in Hubei art museum, in this part,theart of management theory are reviewed, and the art of hubei province museummanagement background are analysised. This verification in the new age in thebackground, Hubei art museum in the need for effective management mode anddevelopment of its artistic status maintenance and social imagePart III: The importance of the marketing communication in art management,this part was based on artistic image, market dynamic, and project operation thenanalysis in art management mode of marketing communicate theory and for thesecond part of the paper laid a foundation.Part IV: Positioning analysis of Hubei gallery in marketing communication, thispart is the view of marketing communication from hubei art gallery and the analysisof target positioning, and mainly from the strengths, weaknesses, opportunities,threats these four aspects to analysis Hubei gallery SWOT, aims to specific problemsand put forward corresponding solutions.Part V: Marketing communication in use of art in the management. This part ofthe audience, from make group advertising image, environmental layout, theconnotation of the brand these four aspects, tries to combined with the characteristicsof Hubei art gallery, put forward the effective implementation countermeasure.In the end, this paper was briefly got a look in the art management, hoping tohelp the future of art management in our country and provide certain reference withdevelopment of the culture art industry, and make a conclusion.