Aesthetic Isomorphism

This paper makes theoretical analysis on the similarity between aestheticism and consumer culture in the aesthetic, and the use of "materialized" theory, cultural theory, the mirror theory, agent consumption theory and a variety of post-modern theories in depth both with the nature of surface behind the profound logic of capitalism. The analysis shows that the similarity between the two performances in three areas:the aesthetic moment experience, self-identified common background. By using two similar theoretical analyses to further explore that there is an amazing similarity mainly resulting from two reasons: Firstly, the aesthetic subjects lost capability to make choice. Secondly, the aesthetic subjects have their taste corresponding with their social hierarchy. The consumer logic of capitalism has been completely penetrated the aesthetic subject in the modern consumer environment, and therefore consumers have completely forgotten the fact that hidden behind in capitalism’s manipulation.The first chapter:this chapter revolves around the developing process of description is the aesthetic and the consumer culture and aesthetic features to start for the papers the next in-depth analysis supported by a factual basis. The first section introduce aestheticism representative figure in the development of all countries as a clue to the detailed description of the representative of the aesthetic point of view. Section II introduced three stages of development of modernism, at the same time, it concisely summarizes the broad aesthetic characteristics of the modern consumer culture.Section II introduces three stages of development of modernism, at the same time, it deeply analyzes the similarity between the aestheticism’s aesthetic features and the modern consumer’s aesthetic inclination. When making comparison, the evidences used in this chapter mainly come from Oscar Wilde’s works and the main consumption phenomena of daily life at that time, with the comprehensive usage of lacan baudrillard mirror "theory, the" symbol consumption "theory of, lukacs" reification "theory, Pierre bourdieu’s literature field theory, it thoroughly analyzes the similarities between the two. The first section of the content is mainly the analysis of the intrinsic logic relation between the two, aesthetic activists and consumer culture are not only out of contact with the needs of the market themselves, but also the permeation result between social unconsciousness. Eventually it gets both similarity analysis. In the second quarter, through analyzing both literary works in daily consumption and the aesthetic consumption of influential instances, we found that the two have similarity in three aspects:a thriving business culture in the background of aestheticism and consumer culture surely cannot break away from the constraints of The Times, and in the time shows exactly common environment characteristics of The Times; it is the spirit of the world as the ideal place, in the Oscar Wilde’s works performance of instant aesthetic feelings bring aesthetic socialist spiritual pleasure at the same time but also show the aesthetic spirit of consumption separation symptoms. There are both in the same spirit faith the collapse of co-existence era, aesthetic subject in the process of looking for spiritual support were turned to aestheticism and consumerism, and in the process of both justify played the same role. The third quarter mainly analyzes the differences between the two. One is the essential difference, aestheticism and consumer culture though in some respects have something in common, but in essence are respectively the superstructure aesthetic and economic behavior of the material basis; The social dynamics of difference, British aestheticism because of its deep historical roots and thriving, while the U.S. is brewing because of the prosperity of the capital strength of modern consumer culture. It is both their means to realize the goal difference, by way of the art of aestheticism, although consumerism is the consumption of aesthetic name, but it is still essentially material consumption.Chapter3:this chapter mainly analyzes reason of the similarity between the two by comprehensively using of all the agent Bob Aaron consumption theory, the rest of the lacan pleasure theory, looking-at theory and Pierre bourdieu’s cultural distinction theory. The first quarter content mainly use Pierre bourdieu’s cultural distinction theory analysis between the self of confirmation means similar, analysis of that both aesthetic interest and the aesthetic tendency reflects the corresponding social status and identity, thus in the response, the aesthetic field shows their confirmation means. In the second quarter, mainly USES lacan watched and surplus enjoyment, and all who comprised of the theory of Aaron agent consumption theory, analyses the two will have similar "aesthetic instant" experience, but because the capitalist society of aesthetic subject already has the ability of own enjoyment, capital spending logic replaced the independent consumer choice, aesthetic feeling, is not so much capital of aesthetic subject is "agency aesthetic","aesthetic instant" is by capital agency surplus enjoyment, aesthetic subject feel be transferred, sent to the "Others".