The Research For The Characteristic And Management Strategy Of Sponsors Advertising On TV

At present, China’s TV media domain, TV shows and television advertising is television channel or the most important component of the rapid development of both parties for TV media industry graces many. But television advertising in the process of development, there are a series of problems. Along with the related departments to the relevant provisions of the media development is regular, TV advertising state increasingly embarrassed, in order to reverse the situation of TV advertising, the new TV advertisement form in the depth of the media dig arises at the historic moment, to a certain extent he inherits the advantages of general television ads, and overcome the deficiency of, with a new attitude appeared in two and before the audience, with real energy-he is Standard Edition. As a new generation things, often are not perfect, in actual operation platform should face existed some shortage. Based on this, this paper carries out to Standard Edition, to explore his inherent characteristics, the problems and explore his problems, on the one hand, can break through him in the form of a commodity only, lack of visual art appeal of defect; On the other hand also can break through his only in the form of the visual art, the lack of the shortcomings of the actual business use value. Will the media vision cognitive rise to management level, fully experience and practice the advertisers communication and media behavior, thus make Standard Edition can achieve it on the target, and conform to the channel and the value pursuit of columns, achieve a win-win result.