Japanese Cute Culture Under The Influence Of The Trend Of National Animation

Cute culture is accompanied by the development of animation industry in Japan and the formation of new cultural convey its cultural connotations, mainly through animation, comics, animation and games, as well as derivatives. With the development of society, people’s work and life stress increases, their thoughts, feelings and behavior are also corresponding changes,"lovely, lively, beautiful" consumer products are a welcome and sought after of many people, especially young people. In the cultural change of thinking in the new generation of people, lovely culture of the modern cultural phenomenon has also emerged.Since the1970’s, the "cute" has become an important element of Japanese culture, including popular culture, entertainment, clothing, diet, toys, dress, behavior and etiquette, etc., are all affected. The Japanese are doing is to make use of "cute culture" to the rest of the world cultural infiltration characteristics of cartoons, humor, entertainment, affinity "to influence the audience (especially adolescents) aesthetic standards and values, so that the audience Japanese culture in the subconscious sense of intimacy and identity, in order to establish cultural hegemony in the world. It is because of this cultural infiltration, the Japanese duo! A Dream","hellokitty","Pikachu" became the animated image accompanied by a new generation of children grow up, and "cute "synonymous. Some experts have proposed the establishment of "cute culture", to build the Chinese consumer culture, to promote the Chinese consumer market has an important role. And some experts say, lovely shape, humor and fun story is a prerequisite for the success of animation products. Under the influence of Japanese cute culture, the development of China’s national animation faced with tremendous pressures and challenges. Penetrate the face of cute culture, we should be a dialectical view, guard against the attacks of the "sugar-coated shells, including the lovely" mainstream pornography, violence, naive force packaging and landscaping, we should absorb its essence, to its dregs.From the national animation of the most attractive cultural factors, analyzes the lovely culture and the internal relations of the Japanese animation as well as cute culture of Chinese national animation of our potentially lovely cultural point of view of traditional Chinese culture, lack of national animation in tapping the potential of the traditional "cute element" to further explore the lovely Chinese culture, from the core connotation of internal demand, the traditional elements of modern conversion, lovely image to build on mining cute ethnic Chinese-style animation useful thinking.