Research On The Inspiration To TV Animation From Lovely Culture

In the rapid development of the economic and technology society,correspond ingly, people's thoughts, feelings and behaviors have been changed, a newcultural idea also been created with the growing of socia l pressure. The consumergoods in the name of"cute, active and beautiful"are liked and followed by peopleespecia lly young people. The Cute Culture comes out because the change of theideologica l and cultural.Comic Mickey,unlucky Dona ld Duck,smart IkkyūSan,all of cartoons are therepresentation of cute,and accompany generations of children to grow up. Someexperts point out that the Cute Culture in Chinese-style pla ys an important role inChinese consumer culture's construction and consumer market's promotion. In addition ,other experts also said that cute culture is the core of cartoon culture,and theprerequisite for the success of anima tion products is lovely shape, humor and funnystories。The survey of "2009 China's Cultural Industry Report" shows that in the 20anima tion ima ges loved by Chinese Youth, 19 are from overseas, and the Monkey Kingis the only one from China's anima tion ima ge. The most difficulty for the developmentof our anima tion is the lost of anima tion star.In Chinese traditiona l culture, we are always proud of"solemn, respectful", butignore humor and cute ,the side of Chinese nation, and this indirectly affect theproduction of loca l TV anima tion, for example, we always position audience onchildren while ignoring its multi-angle. Meanwhile conservative thinking, serious wayof thinking has seriously affected the rich ima gination of domestic anima tion. Besides,we produce the anima tion lack of profund ity and interesting. In fact, opening China'slong cultural and artistic history, we will find that "easy"and"humor" is also deeplyrooted in the concept of ancestors living. From the anonymous author's freedom fromthe earlier 300 to Tao Te Ching"Newborn baby infant", Zhua ng zi's "Happy",Confucius's "cute", then Song Pinghua , Yuan's opera, Ming's Legend and Qingdynasty 's novels, in fact, humorous and easy has been the pursuit of life and attitudes asa concomita nt until today. By contrast, when we highly praise China's "respectable"culture, The Japanese have promoted their own "cute" culture based on the profoundundersta nding of " I never see as good as Germa ny, as lust persons " (Confucius). It is better for others to like you than respect you.Since the 1970s, "cute" has become an important element of Japanese culture,including mass culture, enterta inment, clothing, food, toys, dress, behavior and etiquette,etc., and all them are affected. What the Japanese doing is to using cute culture toadvocate the charm of Japan to the world. Because of such a culture's use ,"Pokemon","Game King", " Pikachu " instead of "Mickey Mouse" and become the new anima tedima ge for the growth generation of children . At the same time, genera lized anima tionindus try has become Japan's third-largest industry,accounting for more than tenpercentage points in china's gross domestic.This article is to begin with the most attractive cultural factors of the TV anima tion,analyze the importance of lovely culture in the development of television anima tion.This article investigates the lack of lovely element in tapping the potentia l element inChinese traditiona l culture. Then carry out a useful thinking for the development ofChina's TV anima tion from severa l aspects, for example, the audience orientation,cultural orientation, and creative thinking and production personnel.