"culture" In Chinese Animation Industry And Prospect Of The Rise

Nowadays, technology and economic developed rapidly and under the environment of better material life, people has got new mental and psychological demands."Cute Culture" came to our life with the coming of a new era."Cute Culture" represents a new social and cultural phenomenon, a new popular fashion. When "Cute Culture sweeping around the world, we should promote a Chinese-style "Cute Culture" animation brand, in order to targeted guide the development of Chinese animation industry, find out the trend of Chinese animation industry. This dissertation focus on the research of the producing condition and development situation of "Cute Culture", fundamentally reflects the importance and feasibility of the rise of the Chinese-style "Cute Culture", propose the impact on the product market as the rising up of Chinese-style "Cute Culture" in the animation industry in a cross-border way."Cute Culture" is going to be a modern life and consume style. Combination the market opportunities of Chinese-style "Cute Culture" and drawbacks to carry out an analysis and present a comprehensive look-out of author’s Chinese-style "Cute Culture" in the animation industry, providing the development strategy in the end.