On The Commercial Illustrator In The Color Transfer

With the rapid development of contemporary economic globalization and the information economy, science and technology and culture and the arts mingled with the social mainstream culture and mainstream culture, traditional culture and popular culture and mass culture, network culture, Pluralism, economic and cultural forces andthe continuous development of cultural industries, commercial illustration industry has also been considerable development of fertile soil, fashion, popular colors and the life of the people the public is closely related to, and inseparable from, the aesthetic ideas of the people of color a lot of changes, the color of thisthe concept of vocabulary is not only the artist’s patent, the color of the aesthetic concept is gaining in popularity, the use value of the color also a deeper meaning in modern life, commercial illustrator, a national cultural traditions, colors and spirit of the civilization of modern artthe color remains to be further research and expand the use of research and explore the colorful language of the commercial illustrator in today’s social innovation and discovery is an important topic.This paper focuses based on the color engineering, color communication, color, ergonomics, color semantics and color aesthetics, combined with the multiple attributes of commercial illustrator, commercial illustrator color physical, chemical, physiological and psychological four basic propertyrational discourse were discussed from three aspects of a commercial illustrator color transfer, color commercial illustrator functional transfer, commercial illustrator color psychology pass, as well as commercial illustrator color of cultural transmission, which commercial illustrator designers to createcommercial purposes to maximize the illustration, the shape of a good brand and corporate image.