Color Arrangement And Application In Commercial Animations

The animation industry, as an emerging tertiary industry, has formed its own uniquedevelopment mode. Particularly, in China, with the great supports from the government inrecent years, Chinese animation production teams have constantly strengthenedcommunications and exchanges with major foreign animation countries and gradually grownstronger; Meanwhile, the animation industry are flourishing in China as well. However, thenegative effect arising from the increase in the number of commercial animation works yearby year is the spotty quality of commercial animations.This article is divided into four parts. The first two parts focus on concepts anddefinitions, in which animation and commercial animation are defined and the characteristicsand current development of commercial animations are discussed. Regarding the colorarrangement and application in commercial animations, relevant knowledge points of colorcomposition are explained in details According to actual commercial animation cases, theapplication of color phase, purity and brightness in different links and parts of animationworks are studied, in an attempt to rationally analyze the specific application of color incommercial animations from the professional perspective of artistic design. The definitions ofanimation and commercial animation are discussed to analyze their development paths andthe current development of commercial animations on the basis of the characteristics ofcommercial animations, in order to summarize the existing drawbacks and draw theconclusion that animation creators shall return to basic standards, strengthen teams’ creationquality with the basic artistic culture, and then create works with higher artistic connotationand commercial value. To achieve the objective, creators shall fundamentally enhance theircommercial animation creation level as well as their artistic culture. In this article, knowledgepoints—mastery and application of color knowledge are provided to commercial animationcreators for preference. Plenty of excellent works are adopted as examples to discuss theimportance of colors to commercial animations. In addition, a large selection of relevantbooks and journals are also consulted to analyze the influence of colors on different parts ofcommercial animations on the basis of relevant knowledge points of color composition, aswell as the color arrangement and application in all links, in the expectation of providing feasible preference for the color arrangement application during the commercial animationcreation.