The Analysis To The Film Marketing Of City Image Since The Founding Of China

At present, with the increased competition between cities and the expanding influence of films, films have increasingly became an important choice of city image marketing. The city marketing is a complicated project. In order to marketing their own image, many cities have taken in many different ways since1980s. They were vividly called Cultural Festival Hot, Sports Game Hot, Name Hot and so on. They were used to increase awareness and reputation. These methods are overused and homogeneous now, they can’t meet the development aspirations of the city.This study describes the basic elements of the film marketing of city image and operating skills. Then it highlights several methods of the city image marketing in the film. With the deepening study, this thesis analyzes the history between cities and films from communication to marketing since the founding of China, combining the unique path of development and the logic of Chinese film. Then the study divides the history into three phases to sort out and summarize the causes and current situation of the Film Marketing Hot.Mainstream Films account for a huge share of China’s film market. This study analyzes the film types with themes of the Revolutionary-War Films and Hero-Models Films. According to their characteristics in the city image marketing, the study is to explain them respectively, with expect to find some opportunities by comparison. Also, the study explains the operating principles of city’s image in film marketing. The study takes Tangshan Earthquake as an example to introduce the principles of the practical operation.As China’s integration into the world becoming accelerated, Chinese cities should exert advantages and enhance competitiveness than ever before. Some cities begin to use a variety of opportunities to speed up overseas marketing, the study takes Chengdu, I Love You as an example and introduces the characteristics of the overseas marketing of the city, analyzing the existing problems, in order to obtain an useful discovery. This study will provide practical and valuable inspiration and guidance to city development and city marketing practice. It will bring great practical significance and reality.