Globalization Marketing Strategy Of Minority Film Studio

Ten years after the founding of New China, China's ethnic minority areas with "small" and build film studios have been formally established, the film gradually into the minority view of the audience. At the time, the main theme of the film works is the expression of national will, the expression of ideology, but also the burden of minority film records of national life, reflecting the national psychology and aesthetic expression of national responsibility. The national art and ethnic customs of the perfect integration of the minorities enjoy the film provides more elements, and then win the national people's favorite. "Under the Mountain Wreath", "five" and a number of popular movies popular at the time of the river north and south. Minority Film Studio as the cause of the Party's publicity and film industry made an indelible contribution.With the constant deepening of China's market, China's cultural industry has also carried out corresponding reforms, especially in the film industry, the breaking of the past Film of "taking on everything", the film studio as a subject of cultural industries Started independently of its economic risks, while enjoying its economic profit. Experienced the pains of the early reform period, after the reform and Transformation studio gradually vigor, and achieved remarkable results. At the same time improve people's living standard has also led to the film market, the development of China's film market is ushering in the "golden ten years"The other hand, the history of cinema in China's ethnic minorities has received numerous honors current studio is difficult, long-term planning system, detained the managers thought the face of turbulent market economy appears to come from nothing. Minority Film Studio, and more long-standing abuse of their own history, mechanism of inert serious internal friction disputes, as these have seriously hampered the development of minority film studios. And strength compared to a strong domestic film group, film studios have come to the edge of minorities can only rely on government support and the film other than to maintain the operation of the tertiary industry, so minorities as enterprise film studio's potential in the inevitable. However, due to the reasons for their own ethnic studio, turn into enterprises also have a certain blindness, the purpose is not strong. How to develop after transfer into enterprises, is currently a minority problem facing studio.Minority Film Studio is indispensable to China's film industry is an important part of this paper the situation of minorities and their own film studio outside the case of a systematic analysis is presented as enterprise film studio after the minority Practical marketing strategy, through implementation of the strategy steps, the sub-layers of marketing strategies to meet the minority studios the different needs of different stages of development. Expect this film studio for the development of China's ethnic minorities to provide some valuable suggestions and references.