The Value Of Economic History Of China Time-honored Brand Of Shandong Province

Time-honored brand is a precious wealth of the city. It records the history traces of the firm on behalf of the past honor; it has a profound cultural background, and also the precious value in both history cultural and the history of economy. As a rich historical culture of rich land, there are a large variety of time-honored brands in Shandong Province, which possess profound significance in culture.In this essay, we analyzed the generation of Chinese Time-honored Brand selected by the Chinese Ministry of Commerce in two consecutive campaigns in accommodation catering industry, food processing industry, pharmaceutical industry, commerce, service industry and other classes in Shandong Province. Meanwhile, we took a deep perception about the present status of Chinese Time-honored Brand of Shandong Province and also the reasons why they could be the outstanding winners of the rating campaigns. As a kind of economic resource and tangible wealth, time-honored brands have a direct influence on the productive process of the companies and promote the enterprises to fulfill their aims of business, bringing economic benefits. We tried to take a systemic research in the winners of Chinese Time-honored Brand who run their business in the culture of Ru and Lu commerce. Based on this, we figures out the natural advantages for Chinese Time-honored Brand of Shandong Province and concluded the precious experience of their glorious past and also the cultural glamour of their unique belief in management. We discussed the value they produced in the history of economy to provide the support for the recovery of Chinese Time-honored Brand both in material and spiritual fields.Chinese time-honored brand is a part of Chinese national industry and commerce and the Chinese traditional culture, and is also the precious intangible cultural heritage. The research for Chinese time-honored brand is not only the protection of national intangible cultural heritage, but also the promotion of Chinese economic development, which would have a great significance in enhancing the international competition. Although Chinese Time-honored Brand of Shandong Province had experienced twists and turns for several times in history, they still exerted significant impact on the development of economy and people’s livelihood in Shandong Province. From the history of Chinese time-honored brand, we could find out the influence of political campaigns, resources, the cultural foundation and the management personnel and other factors on the industrial and commercial development. We could learn the knowledge and experience to understand industrial and commercial development history of Shandong Province, and to promote the development of socialistic market economy.