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China Style Marketing Module Of Aliexpress Webstie Design

Posted on:2013-11-23Degree:MasterType:Thesis
Country:ChinaCandidate:L ZuoFull Text:PDF
GTID:2235330374990159Subject:Art
Abstract/Summary:PDF Full Text Request
Social Network Marketing is becoming more and more important nowday.Because of its high efficiency, low cost and concentrating on single user, A excellent Social Network Marketing case could give a product much more return.With the development of technology and fierce compete, foreign trade B2C business will have lower and lower profit if they continue to focus on the business of clothing and3C products. More over, legal system is not as tolerant as before for Chinese cheap copy products.In this background, I, a interaction designer (interns) of Alibaba Internetional Station, have taken part in a project that its goal is to design a module of site to promote Chinese featured products.After analysis an comparing of other project, I have had a investigation to the North American Customers and Chinese Sellers. Then I built a model based ofthese two people. There are several types of users, I built the important model and less important model to make sure the needs, And established the strategy from these needs.At last, I built up the information architecture as the strategy, And then worked out the prototype. After make sure the smooth of All flow path and test the critical path. I began the work of visual design and demo work.Making use of Social Network Marketing in foreign trade B2C website, would be a development of marketing of this field. To be a interaction designer, I am concentrate on giving higher experience for users to increase conversion. And with the exist of needs from different users, to built the information architecture and perfect the details, make user more interesting in wares is the goal of this project.
Keywords/Search Tags:Promotion of foreign trade B2C website, User Study, Interaction Design
PDF Full Text Request
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