Analysis Of The Cultural Values Of China And The United States From The Perspective Of Cultural Value Orientation

New science and technology revolution has been changing with each passing day duringthe20thand21stcentury. The science and technology has breakthroughs in its developmentand has changed the structure of the world as well as people’s life manners greatly. Moderntransportation and communication, especially the popularization of person computers andinternational Internet, have made people’s intercultural communication considerably frequentand smooth. As a result of rapid development of economic globalization, the earth has beenbecoming a “global village”. But because of different history, customs and culturalbackgrounds have formed different value orientation, thinking manners, social norms fordifferent countries and nations, which may bring potential problems and barriers forintercultural communication. This may cause the inefficiency and even failure forintercultural communication.Intercultural communication, as a new and cross-disciplinary field, appeared under thisbackground of times. The study of this field came into being to meet the needs of interculturalcommunication across cultures.Cultural value is a group of rules for assessing people’s manners and behaviors. In orderto study cultural value, some scholars put forward the concept of “cultural value orientation”.Kluckhohn&Strodbeck (1961) first defined value orientations as “the means society uses tosolve the universal problems of daily life.” There are many models for the study of culturalvalue orientations. This dissertation mainly introduces four major models of cultural valueorientations (Kluckhohn and Strodtbeck’s，Condon and Yousef’s，Hofstede’s and Hall’s) andanalyses the differences of cultural values between China and the United States on the basisof Condon and Yousef’s model. And then, this dissertation reviews and analyses the uniqueChinese cultural values expressed by the2008Beijing Olympics. And this dissertation alsoputs forward some countermeasures for the potential problems and barriers in interculturalcommunication. This dissertation is a qualitative research and the methods of contrastiveanalysis and literature review are mainly used. The main purpose of this dissertation is topromote the interaction, communication and integration of Chinese culture and other cultures.