The Survey On Urban Residents’ Movie Theater Consumption Of Chengdu

This article is one investigation and study report which expends on the situation of the film consumer of Chengdu township dwellers. This research mainly through two ways collects cruising data. First, literature law. Second, questionnaire survey procedure. In addition, the author through the Internet platform widespread collection theater movie audience’s cruising data, makes this article the data to originate widely and credible. Through studying based on the viewers, it can help to explore the film Consumption psychology and the behavior, thus impels the production of movie more acceptable and raises gain.The main content and structure of this article is as follows. The first chapter is an introduction. This chapter starts with research background, the goal and the significance in detail.The second chapter introduced Chengdu movie market’s some basic situations, mainly include Chengdu’s demographic characteristics, the population scale and the structure, the courtyard line and the theater situation and this article investigate the situation to show, makes the essential preparation theory upholstery for the following research.The third chapter and the fourth chapter is the empirical analysis part. Through the survey of film audience of Chengdu, it has collected217point effective sample, and uses the software of SPSS, carry on the frequency analysis, the cross-over analysis to study the consumer group, the consumer psychology, and the consumer behavior.The fifth chapter for this article research is conclusion and countermeasure part. This article research conclusion mainly manifests in four aspects, since movie audience’s community constitutes, the expense psychology, the consumer behavior and the cross-over analysis and the comparative analysis research conclusion. This research possible innovation and the insufficient simple induction are as follows. First, the empirical research component, with217copies of the Chengdu-based cinema movie audience questionnaire. All of our analysis about the cinema movie audiences are built on the basis of objective data. This is differentiated from other related research areas. Second, this article is stands in movie audience’s angle analysis question. Such diagnosis is conducive to understanding the real needs of the film audience, is helpful movie manufactures to understanding the film audience. Such analysis angle is one different from other investigation and study places.Although the author has done many diligently work, but this article research is not that the acme of perfection, but also has many deficiencies. First, the investigation scope is small, the sample size to wait for expanding. If could carry on the wide range the investigation and adopts the more data samples, its findings will have the persuasive power. Second, cruising data’s analysis also waits for thoroughly. If can conduct the thorough research again, carries on the essential cross-over analysis, the factorial analysis, the regression analysis and so on, believed that can have more valuable research results and the discovery.