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The Plane Advertisement Design Applications In Marketing Research

Posted on:2013-10-16Degree:MasterType:Thesis
Country:ChinaCandidate:R KongFull Text:PDF
GTID:2235330377959986Subject:Art of Design
Abstract/Summary:PDF Full Text Request
Commercial advertising as an important marketing tool, for facilitaitng theexchange of information and the circulation signiifcantly. Especially in the momentthe eye economy dominated consumer society, it is promoted and one of theindispensable factors of affecting the development of the market economy.Commercial print ads, one advantage is that subtle, leading the target consumerlifestyle,however due to the diversity of advertising medium, complex andever-changing nature of the mechanism, which makes commercial advertising andmarketing combination seems imminent.From the formal point of view, this article from the perspective of commercialpirnt ad Visual persuasion, with the help of marketing, dissemination of relevantknowledge to the business value of pirnt ads deals, thus raised in the marketingstrategy of commercial advertising in Visual consumption of more profound analysis.From a content point of view, this paper through to analysis and study on the cases ofsuccessful pirnt ad, to grasp the for proift-making purposes in commercial pirnt adsin the marketing strategies of Visual consumption caused by this issue. Targeted tomaximize commercial pirnt ads of the most basic features—a strong visualstimulation, to achieve the purpose of marketing, and Visual consumption, achieveadvertising intended purposes.
Keywords/Search Tags:Advertisement design, Commercial pirnt ads, Visual consumption, Marketing strategy advertising, Adveritsing creative
PDF Full Text Request
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