The Content And Form Of Film&Television Arts In The View Of Communication

Early20th century, humans began to enter the electronic age，filmand television media has developed rapidly.Film and TV as the mainforce of the mass media in the communications function shows strongvitality,and they combine the art for thousands of years in practice, theessence of the art of accumulation, it also has a strong artisticinfluence. In the context of today’s global media development,dissemination of film and TV arts take on the media and other kinds ofart can not play the heavy. Communication is the human visual arts animportant part of communication activities, but also people learn themain source of spiritual nourishment,communication is the essence ofvisual arts to the aesthetic form of communication thought of as acarrier constructed contented meaning of human activities, humanactivities,dssemination of visual arts that is content to go through aformal content and form of the process. Here the "content " refers notonly to exhibit works of art film and television characters, scenery,lighting, color and other symbolic content,also includes the workexudes a sense-on people’s knowledge, feelings, Italy, and otheraspects of the line far-reaching impact.Media, visual arts created bymankind as an object-oriented technology, to sound, pictures and otherunique codes as the image carrier, carrying the communicators want toexpress the values of other ideologies, has become an integral part ofspiritual life.Communication experts Mcluhan in his "medium is the message,"said the media content is another medium,people usually feel thecontent is another medium.Any kind of media itself, the scale will leadto changes in human affairs and pattern changes.["UnderstandingMedia"]Thus Mcluhan reinterpreted the nature of the media pointedout the importance of media forms.This article is based on the viewsof Mcluhan Media and Communication Perspective from the two mainbodies-the perspective of communicators and recipients, todisseminate the contents of visual arts content and form of formalrelationship between the start of interpretation of visual arts media inthe form of transmission of this potential influence,With the specialforms of media to influence people perceive the world vector, transmission of information and exchange of emotions.Existing formsof media so as to arrive determine the effects and quality of contentdistribution.Therefore, our publicity and education should be in the"form " of training and work hard, not only can not reduce theimportance of form, but to be more emphasis on "form" of attention.The paper is divided into five parts. The introduction is the originof this study, the development of contemporary visual arts for thespread of the phenomenon of "U.S. drama fever,""Korean hot " and sothat the content of visual arts through formal means of communication,the values of the people, had a profound impact behaviour, so thisstudy set out Meaning, purpose research methods, and actuality of thetopic content.The first part of the concept of the sort. First, the ancientand modern literary theory of "content "and "form"concept and theunderstanding to sort out the relationship between the two.The secondpart of the Mcluhan media determinism and the theory based on hisview of the communication of "content "and "form"concept, determinethe context of this research.The third part is used in the encoding anddecoding of communication theory to elaborate the visual arts in thecommunication process,"the contents of the formal-form andcontent"of the process, thus to clarify the relationship between contentand form is a "Body " of the relationship, and that "Form" in theposition of the axis of the process, which determines the quality andeffect of content distribution, which leads to the fourth part of thepaper.The fourth part of the film art through a combination of caseanalysis, specifying the existing form of media dissemination of thecontents of the decisive influence of the quality and effects, mainlyfrom the media codes of construction, media change in the way ofnarrative form and discusses the three aspects of soft power.The fifthpart is the dissemination of innovative visual arts put forward theirviews and opinions. Epilogue, is the idea of the overall framework ofthe paper were reviewed and summarized the theoretical system, andadded to further improve the theory papers and make the prospect.