The Sustainable Development Of Micro - Film Communication

Micro Film are a new kind of movie that appears on the internet. Micro Film are very short, most of them are from30to300seconds,and they take much fewer money(thousands or tens of thousands RMB)and very short time(one or several weeks) in producing. Micro Film.are appropriate for people to watching on the way of going to work or home,using their mobile phone or table PC and so on. Micro Film is the result of3G net and all kinds of mobil receivers.In recent years, many excellent micro films were produced, and they also attracted thousands of people. At the same time, many video network and super enterprises made their own micro films,they also like to emphasize the word of "micro film" to get much more attentions. Since the year of2010, many websites such as the Sina and the tecent competed with each other quitely in making and brodcasting micro films. More and more famose brand and super stars joined in making micro films, and it helped to making much more excellent products. There are many kinds of micro films such as advertisement micro films\public service micro films\story micro films and so on. Different people joined in making micro films,such as common netizens\movie funs\profession organizations\famous directors\super stars and so on. We can watch micro films not only on the internet but also on televison.Tody we still have many difficulties in our nation’s micro film industry, and this is also the reason why I write this article. We need to take a deep study on the artistic standard and the profit patterns of micro films.This paper was divided into five parts. The first part is the introducion,the reason and value of the research,the methods and the innovation, combs out the special means and value of this paper, this part also the established the macro logic framework. The second part is concept definition of the Micro Film. The third part is to compare the advantages of communication between Micro Film and traditional film and TV art. The fourth part is to analyse the TV program<The Chinese micro film> of Shaanxi satellite TV. The fifth part is to analysis the development strategy of Micro Film in the future.Based on the this research, we found that there are many problems and difficulties in the development of Micro Film, such as The profit model and the quality of works and so on, though it developde in high-speed now.The innovation of this this paper lies in that, it took a a deep study on<The Chinese micro film> of Shaanxi satellite TV, and also had an interview with a Micro Film producer,this has guidance significance both for Micro Film nvestigator and producer.